Here is the fascinating story of how Obama, who will be the first post-boomer President, used the "Long Tail" of the Web and social software like Facebook to help capture the election. His central task was to build an online community.
The concept of online community will likely be increasingly important in all libraries, including school libraries since it holds the promise of reaching the "long tail" of the student population that traditionally are light users of the library.
Currently there appears to be little consensus on how to build an online library user community, nor what software tools are appropriate.
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Thought-provoking post and blog. Relevant to your comments is the fact that many experts have argued that Obama is a member of Generation Jones…the heretofore lost generation between the Boomers and Xers, now 42-54 years old.
You may have noticed, like I have, that there’s been quite a bit of buzz about GenJones in the context of this election; I saw several discussions on national TV about Obama being a Joneser, as well as about GenJones voters being a key swing vote.
You may find this link interesting, my friends and I have been linking people to this page because we think it matters: it has a bunch of print excerpts and videos of big time publications (e.g. The New York Times, Newsweek, etc.) and pundits (e.g. David Brooks, Clarence Page, etc.) all talking about Obama’s identity as part of Generation Jones: http://www.generationjones.com/2008election.html
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